Insights | The Research Agency

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Customer experience

Bridgerton and binge culture: Why brands should make us wait

Bridgerton and binge culture: Why brands should make us wait

Bridgerton and binge culture: Why brands should make us wait

Customer experience

The AI connection gap – is human empathy essential?

The AI connection gap – is human empathy essential?

The AI connection gap – is human empathy essential?

Cannes Lions and what marketers can learn from long-term brand platforms

Cannes Lions and what marketers can learn from long-term brand platforms

Cannes Lions and what marketers can learn from long-term brand platforms

How brands are responding to changes in drinking behaviour

How brands are responding to changes in drinking behaviour

How brands are responding to changes in drinking behaviour

Behaviour change

Ripple effect: Connecting with the connected

Ripple effect: Connecting with the connected

Ripple effect: Connecting with the connected

Read minds: The next generation of brand tracking is here

Read minds: The next generation of brand tracking is here

Read minds: The next generation of brand tracking is here

Behaviour change

Podcast: In or out? How brands can look like insiders

Podcast: In or out? How brands can look like insiders

Podcast: In or out? How brands can look like insiders

Customer experience

Podcast: Human connection has changed, what does this mean for CX?

Podcast: Human connection has changed, what does this mean for CX?

Podcast: Human connection has changed, what does this mean for CX?

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.