TRA works with the most innovative marketers, insights managers and brands in Australia and New Zealand.  We know our industry – including the gaps in the market, the problems that need fixing, and the challenges that come up time and time again.

The entire TRA team is invited to consider common client problems and roadblocks and pitch ideas for new startup solutions.

The TRA Labs team assesses the strength of these ideas and selects the most promising ones. These ideas are evaluated by our advisory board and taken through in-depth user interviews to explore problem spaces and consider potential solutions.

Once we have a clear view of the big problems to solve and what conceptual solutions look like we move into validation and market testing.  We create prototypes and test the top ideas with clients to gauge demand and gather valuable feedback.

Having a great idea is just the beginning. We connect outstanding ideas with exceptional founding teams. We identify the best founders to lead the development and growth of the startup. Collaborating closely, we provide TRA's industry knowledge, technical expertise, and operational capabilities, while they contribute their passion, ambition, and drive for growth. Together, we develop a go-to-market strategy.

The TRA Labs team, alongside our industry-leading marketers, designers, and product and operational experts, work hand in hand with the founder to give the startup the best possible start. We focus on creating a strong brand and product strategy that drives product-market fit.

TRA Labs partners with the founder to build a team and accelerate growth, with emphasis on sustainable development, achieving ARR targets, and securing funding. We provide guidance on team building, capital strategy, financial forecasting, and investor acquisition.

Once the venture hits ARR, funding or strategic milestones, the founder and team step into independence. They take over the reins and TRA's role moves to one of ongoing support and advisory.