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Featured
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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Featured
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Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Read now  →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now  →
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Behaviour change
Article
Unboring: The case for playful behaviour change
November 7, 2024
Unboring: The case for playful behaviour change
Unboring: The case for playful behaviour change
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Brand
Article
In response to anti-ageing: A new trend impacting health and wellness marketing
October 20, 2024
In response to anti-ageing: A new trend impacting health and wellness marketing
In response to anti-ageing: A new trend impacting health and wellness marketing
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Customer experience
Article
Podcast: Liberate audiences from the mundane
October 16, 2024
Podcast: Liberate audiences from the mundane
Podcast: Liberate audiences from the mundane
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Brand
Article
Brand metaphors are powerful, marketers need to treat them as such
October 15, 2024
Brand metaphors are powerful, marketers need to treat them as such
Brand metaphors are powerful, marketers need to treat them as such
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Culture
Article
Girl culture doesn't have an age
October 15, 2024
Girl culture doesn't have an age
Girl culture doesn't have an age
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Culture
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Don't chase trends – go long
October 15, 2024
Don't chase trends – go long
Don't chase trends – go long
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Behaviour change
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Podcast: Engaging the disengaged, tackling the taboo
October 7, 2024
Podcast: Engaging the disengaged, tackling the taboo
Podcast: Engaging the disengaged, tackling the taboo
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Innovation
Article
Podcast: Too soon to be joyful?
September 26, 2024
Podcast: Too soon to be joyful?
Podcast: Too soon to be joyful?
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