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Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Read now →
Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Read now →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
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Brand
Resource
Watch on demand: EMOTION
March 19, 2025
Free Resource
Watch on demand: EMOTION
Watch on demand: EMOTION
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Trans Tasman
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Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
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Trans Tasman
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Brand
Article
Physical retail media environments need to learn from market traders
March 18, 2025
Physical retail media environments need to learn from market traders
Physical retail media environments need to learn from market traders
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Trans Tasman
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Trans Tasman
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Trans Tasman
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Brand
Resource
Download the Manifesto Volume 2
February 19, 2025
Free Resource
Download the Manifesto Volume 2
Download the Manifesto Volume 2
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
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Trans Tasman
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Customer experience
Article
Brands don't need a Super Bowl budget to benefit from the big event buzz, here's how
February 3, 2025
Brands don't need a Super Bowl budget to benefit from the big event buzz, here's how
Brands don't need a Super Bowl budget to benefit from the big event buzz, here's how
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New Zealand
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Brand
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New Zealand's Favourite Ads December 2024
January 27, 2025
New Zealand's Favourite Ads December 2024
New Zealand's Favourite Ads December 2024
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
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Trans Tasman
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Brand
Article
Beyond humour: The expansive opportunity of play
January 13, 2025
Beyond humour: The expansive opportunity of play
Beyond humour: The expansive opportunity of play
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International
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International
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International
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International
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International
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Brand
Article
From clubs to communities to fandoms – a full circle brand strategy?
January 10, 2025
From clubs to communities to fandoms – a full circle brand strategy?
From clubs to communities to fandoms – a full circle brand strategy?
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New Zealand
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New Zealand
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Behaviour change
Article
Rethinking the moments that matter
December 4, 2024
Rethinking the moments that matter
Rethinking the moments that matter
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