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Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Read now →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
Featured
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Read now →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now →
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Article
From clubs to communities to fandoms – a full circle brand strategy?
December 9, 2024
From clubs to communities to fandoms – a full circle brand strategy?
From clubs to communities to fandoms – a full circle brand strategy?
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New Zealand
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New Zealand
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New Zealand
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New Zealand
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Behaviour change
Article
Rethinking the moments that matter
December 4, 2024
Rethinking the moments that matter
Rethinking the moments that matter
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Culture
Article
Let's be real about Christmas
December 3, 2024
Let's be real about Christmas
Let's be real about Christmas
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New Zealand
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New Zealand
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New Zealand
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New Zealand
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Kiwi Codes 2025
November 27, 2024
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Kiwi Codes 2025
Kiwi Codes 2025
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Behaviour change
Article
Unboring: The case for playful behaviour change
November 7, 2024
Unboring: The case for playful behaviour change
Unboring: The case for playful behaviour change
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand
Article
In response to anti-ageing: A new trend impacting health and wellness marketing
October 20, 2024
In response to anti-ageing: A new trend impacting health and wellness marketing
In response to anti-ageing: A new trend impacting health and wellness marketing
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Customer experience
Article
Podcast: Liberate audiences from the mundane
October 16, 2024
Podcast: Liberate audiences from the mundane
Podcast: Liberate audiences from the mundane
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand
Article
Brand metaphors are powerful, marketers need to treat them as such
October 15, 2024
Brand metaphors are powerful, marketers need to treat them as such
Brand metaphors are powerful, marketers need to treat them as such
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