Menu
Close
Home
About us
Why TRA?
Venture studio
Insights
TRA News
Events
Careers & Culture
Brand Tracking
Contact
Subscribe
Linkedin
INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
Filter by
clear all
Location
New Zealand
Australia
Trans-Tasman
International
Theme
Brand
Behaviour change
Culture
Communication
Innovation
Customer experience
Content type
Article
Video
Resource
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Featured
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Read now →
Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Read now →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Culture
Article
Let's be real about Christmas
December 3, 2024
Let's be real about Christmas
Let's be real about Christmas
Access now →
New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Brand
Resource
Kiwi Codes 2025
November 27, 2024
Sign Up
Kiwi Codes 2025
Kiwi Codes 2025
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Behaviour change
Article
Unboring: The case for playful behaviour change
November 7, 2024
Unboring: The case for playful behaviour change
Unboring: The case for playful behaviour change
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand
Article
In response to anti-ageing: A new trend impacting health and wellness marketing
October 20, 2024
In response to anti-ageing: A new trend impacting health and wellness marketing
In response to anti-ageing: A new trend impacting health and wellness marketing
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Customer experience
Article
Podcast: Liberate audiences from the mundane
October 16, 2024
Podcast: Liberate audiences from the mundane
Podcast: Liberate audiences from the mundane
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Culture
Article
Don't chase trends – go long
October 15, 2024
Don't chase trends – go long
Don't chase trends – go long
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Culture
Article
Girl culture doesn't have an age
October 15, 2024
Girl culture doesn't have an age
Girl culture doesn't have an age
Access now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand
Article
Brand metaphors are powerful, marketers need to treat them as such
October 15, 2024
Brand metaphors are powerful, marketers need to treat them as such
Brand metaphors are powerful, marketers need to treat them as such
Access now →
Previous
Load more +
No results found.