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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

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Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Tortured poets and other stories: A masterclass in building authentic audience connection

Tortured poets and other stories: A masterclass in building authentic audience connection

Tortured poets and other stories: A masterclass in building authentic audience connection

The secret to surprisingly relevant brand collisions

The secret to surprisingly relevant brand collisions

The secret to surprisingly relevant brand collisions

Podcast: Brands want to connect with people. But do they know how?

Podcast: Brands want to connect with people. But do they know how?

Podcast: Brands want to connect with people. But do they know how?

New Zealand's top 5 ads April 2024

New Zealand's top 5 ads April 2024

New Zealand's top 5 ads April 2024

Research reveals NZ brands aren’t connecting with migrants

Research report

Research reveals NZ brands aren’t connecting with migrants

Research reveals NZ brands aren’t connecting with migrants

Australia’s top 5 ads April 2024

Australia’s top 5 ads April 2024

Australia’s top 5 ads April 2024

95% of innovations fail. Behavioural science can help.

95% of innovations fail. Behavioural science can help.

95% of innovations fail. Behavioural science can help.

This innovation model is 60 years old. Time for an update?

This innovation model is 60 years old. Time for an update?

This innovation model is 60 years old. Time for an update?

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.