Insights | The Research Agency

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Customer experience

Human Centric CX Webinar

September 21, 2021

Human Centric CX Webinar

Human Centric CX Webinar

How has brand marketing changed for retailers

August 23, 2021

How has brand marketing changed for retailers

How has brand marketing changed for retailers

Five golden rules for brand building

Five golden rules for brand building

Five golden rules for brand building

Five essential learnings from lockdowns that brands can apply today

Five essential learnings from lockdowns that brands can apply today

Five essential learnings from lockdowns that brands can apply today

I've got evidence, but how do I convince my stakeholders

I've got evidence, but how do I convince my stakeholders

I've got evidence, but how do I convince my stakeholders

Behaviour change

Four behaviour change models and how to use them

February 9, 2021

Four behaviour change models and how to use them

Four behaviour change models and how to use them

The three R’s to insist on when briefing your next campaign

The three R’s to insist on when briefing your next campaign

The three R’s to insist on when briefing your next campaign

Customer experience

Delivering customer experience

Delivering customer experience

Delivering customer experience

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.