Great CX is more than customer-centric. It's human-centric.

If you’re in the business of serving people, then a holistic customer experience that goes beyond good service is key. It’s more than good UX. It’s about their wider journey and higher-order needs – not a touchpoint map.

In this 25-minute, pre-recorded webinar, TRA Partner Colleen Ryan will introduce you to the core principles of customer experience. She shares insights drawn from our research and work with some of New Zealand and Australia's largest services providers.

The Human Centric CX webinar covers:

1. Ease – it’s more than removing friction
2. Effort – not just how much, but whose
3. Reward – emotional payback
4. Employee experience – does employee experience = customer experience?