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Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Read now  →
Featured
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Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
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Featured
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Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Read now  →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now  →
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What's driving uncertainty for Kiwis?
March 14, 2023
What's driving uncertainty for Kiwis?
What's driving uncertainty for Kiwis?
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TRA MindSets: How do Australians see themselves?
February 28, 2023
TRA MindSets: How do Australians see themselves?
TRA MindSets: How do Australians see themselves?
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Behaviour change
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Behavioural science methodologies
February 23, 2023
Guide
Behavioural science methodologies
Behavioural science methodologies
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Researching human behaviour? Consider this first
February 22, 2023
Researching human behaviour? Consider this first
Researching human behaviour? Consider this first
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Kiwi Codes: Your questions answered
February 21, 2023
Kiwi Codes: Your questions answered
Kiwi Codes: Your questions answered
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What is eye tracking
January 25, 2023
What is eye tracking
What is eye tracking
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Behaviour change
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Using social proof to change behaviour
January 25, 2023
Guide
Using social proof to change behaviour
Using social proof to change behaviour
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Kiwi Code #2: Earned Success
January 18, 2023
Kiwi Code #2: Earned Success
Kiwi Code #2: Earned Success
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