Insights | The Research Agency

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Featured

Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Behaviour change

When a bad experience sets minds against you

When a bad experience sets minds against you

When a bad experience sets minds against you

From insight to foresight

From insight to foresight

From insight to foresight

Behaviour change

Changing minds against you: Overcoming resistance to change

Changing minds against you: Overcoming resistance to change

Changing minds against you: Overcoming resistance to change

The myth of creative wear-out

The myth of creative wear-out

The myth of creative wear-out

Tethering ideas to results: How to judge creative effectiveness

Tethering ideas to results: How to judge creative effectiveness

Tethering ideas to results: How to judge creative effectiveness

The company values people identify with the most

The company values people identify with the most

The company values people identify with the most

Behaviour change

Overcoming the unknown: 6 behavioural insights to help manage uncertainty

Overcoming the unknown: 6 behavioural insights to help manage uncertainty

Overcoming the unknown: 6 behavioural insights to help manage uncertainty

Kiwi Codes Webinar

Kiwi Codes Webinar

Kiwi Codes Webinar

No results found.

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.