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INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
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Mindsets
Traditional demographics are less relevant than they once were
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Featured
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Connection
A major study exploring how people connect to brands
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Connection
A major study exploring how people connect to brands
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Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Read now →
Featured
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Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Using social proof to change behaviour
January 25, 2023
Guide
Using social proof to change behaviour
Using social proof to change behaviour
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Behaviour change
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What is eye tracking
January 25, 2023
What is eye tracking
What is eye tracking
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Culture
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Kiwi Code #6: Humour
January 18, 2023
Kiwi Code #6: Humour
Kiwi Code #6: Humour
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Kiwi Code #5: Connection to Nature
January 18, 2023
Kiwi Code #5: Connection to Nature
Kiwi Code #5: Connection to Nature
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Kiwi Code #4: Outward World View
January 18, 2023
Kiwi Code #4: Outward World View
Kiwi Code #4: Outward World View
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Kiwi Code #3: Social Equivalence
January 18, 2023
Kiwi Code #3: Social Equivalence
Kiwi Code #3: Social Equivalence
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Kiwi Code #2: Earned Success
January 18, 2023
Kiwi Code #2: Earned Success
Kiwi Code #2: Earned Success
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Kiwi Code #1: Individuality
January 17, 2023
Kiwi Code #1: Individuality
Kiwi Code #1: Individuality
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