Insights | The Research Agency

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Fair go culture: Why fairness is important for New Zealand brands

August 22, 2023

Fair go culture: Why fairness is important for New Zealand brands

Fair go culture: Why fairness is important for New Zealand brands

Tina from Turners: A Marketing Masterclass

August 22, 2023

Tina from Turners: A Marketing Masterclass

Tina from Turners: A Marketing Masterclass

The power of belonging: Helping diverse migrants feel at home in Australia

The power of belonging: Helping diverse migrants feel at home in Australia

The power of belonging: Helping diverse migrants feel at home in Australia

Cannes Lions 2023: Main themes and TRA’s POV

Cannes Lions 2023: Main themes and TRA’s POV

Cannes Lions 2023: Main themes and TRA’s POV

Behaviour change

Mixing Methodologies: Behaviour Change X Cultural Insight

Mixing Methodologies: Behaviour Change X Cultural Insight

Mixing Methodologies: Behaviour Change X Cultural Insight

Behaviour change

When belonging sets minds against you

When belonging sets minds against you

When belonging sets minds against you

Behaviour change

When unfamiliarity sets minds against you

When unfamiliarity sets minds against you

When unfamiliarity sets minds against you

Behaviour change

When gossip sets minds against you

When gossip sets minds against you

When gossip sets minds against you

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.