It’s important that marketers understand how their brands resonate with our ever changing identities. This is where Kiwi Codes comes in. It’s been almost a year since we conducted our last survey, exploring the unconscious characteristics, the codes, that are unique to New Zealanders.

Now, it’s time to update that.

While the Kiwi Codes are enduring, their expression is changing. The research will help us to analyse questions such as:

• Is our sense of connection changing?
• Has our definition of earned success stayed the same?
• Do we still have a heightened sense of empathy and compassion for others?

TRA will be updating the Codes in early February 2025.

We're preparing now. So, if you'd like to know how on-code your brand is, you'll need to commit by December 20th 2024. The results will be available in early March 2025. Register your interest in signing up one or multiple brands by filling out the form below.

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