"Gen Alpha are vain", "Boomers have ruined Facebook" and "Gen Z are difficult to work with".

Stereotypes aren’t as helpful as we think they are. Labelling audiences by demographics only ever tells us part of the story.

So what’s the alternative?

Watch the recording of our latest webinar to uncover better approaches to knowing people:

• Discover how to disrupt conventional thinking.  
• Determine new ways to understand your audience by looking at what makes them similar – and what drives them apart.
• Delve into meaningful, fit-for-purpose groupings that will help you gain a competitive advantage.

Through the presentation, panel discussion and audience Q&A, you’ll learn to think differently and challenge traditional ways of thinking.
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Webinar recorded Tuesday 3 September, 2024.