The TRA Manifesto lays out how we think about people.

It's thinking which informs what we do and how we do it in partnership with our clients. For marketers, the book challenges traditional ways of doing and sets out to inspire better through the art of knowing people.  

Written by Colleen Ryan – renowned industry thought leader and TRA partner – Volume 2 looks at ‘what’ we know about people. Not what they spend their time on, how much they earn or what products they buy. Instead, we focus on what we know about people at a fundamental level – their humanness.

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