Emotion sells. But how well do we understand it?

Humans aren't rational, even though we like to think we are. We're emotional. Led by our feelings.  

Emotions happen fast and, for the most part, unconsciously. Before we even think. They’re the reason we feel strongly about some brands – and less so about others.

In the last decade, what we know about emotion has changed. 

‍We no longer believe that everyone, everywhere, all over the world, experiences emotions in the same way. 

Traditional beliefs have been challenged. Established theories upturned. So, what does this mean for marketing? 

In this webinar, we get to grips with the complexity of our emotional responses to the world.

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