Fairness is a core value in both Australia and New Zealand. In fact, our research shows that 73% of Australians and 68% of New Zealanders consider fairness to be very important.

The concept of a lack of fairness extends beyond everyday life. Brands are failing to deliver fairness. One out of every eight customer experiences in Australia and New Zealand is deemed unfair by customers themselves.

In this webinar, Colleen Ryan, Mark Hobart and Shaun Fitzgibbon introduce TRA’s latest insights into fairness as it relates to brands, share strategies for marketers to elevate fairness across their brand, marketing touch points and CX, and tell you how to avoid common pitfalls.