Introducing the Kiwi Codes

Webinar

Watch TRA Partner Colleen Ryan's introduction to our latest Kiwi Codes research.

TRA's Kiwi Codes have evolved since we first started tracking them over five years ago, in partnership with True. Since then, we've regularly revisited them to ensure that we're truly understanding New Zealand's cultural DNA. While culture and society shift around us, the codes remain a constant – what it means to be a Kiwi doesn't change, but how we embody being Kiwi does.

Examining these codes helps brands answer the fundamental questions of what New Zealanders care about, how they express that, and how best to provide them with services and products that resonate the most.

In this webinar, recorded on 16 February 2023, TRA Partner Colleen Ryan gives Kiwi Codes veterans and newcomers alike a useful introduction to our latest research, how it will impact your brand, and how the Codes can better prepare you for the shifting cultural tides ahead.

Fill out the form on the right to watch the webinar recording.

About the presenter

Colleen Ryan

Partner at TRA

Colleen has a curious and strategic mindset fueled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science, and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.