
Join TRA Partner Colleen Ryan for an introduction to our latest Kiwi Codes research.
Our Kiwi Codes have evolved since we first started tracking them in 2016. Every year, we revisit them to ensure that we're truly understanding New Zealand's cultural DNA. While culture and society shift around us, the codes remain a constant – what it means to be a Kiwi doesn't change, but how we embody being Kiwi does.
Examining these codes help brands answer the fundamental question of what New Zealanders care about, how they express that, and how best to provide them with services and products that resonate the most.
In this webinar TRA Partner Colleen Ryan will give Kiwi Codes veterans and newcomers alike a useful introduction to the latest Kiwi Codes research, how it will impact your brand, and how the Codes can better prepare you for the shifting cultural tides ahead.
There will also be a Q&A session moderated by TRA's Head of Strategy, Carl Sarney.