TRA Presents: Our Latest Kiwi Codes Webinar

Webinar

Join TRA Partner Colleen Ryan for an introduction to our latest Kiwi Codes research.

Our Kiwi Codes have evolved since we first started tracking them in 2016. Every year, we revisit them to ensure that we're truly understanding New Zealand's cultural DNA. While culture and society shift around us, the codes remain a constant – what it means to be a Kiwi doesn't change, but how we embody being Kiwi does.

Examining these codes help brands answer the fundamental question of what New Zealanders care about, how they express that, and how best to provide them with services and products that resonate the most.

In this webinar TRA Partner Colleen Ryan will give Kiwi Codes veterans and newcomers alike a useful introduction to the latest Kiwi Codes research, how it will impact your brand, and how the Codes can better prepare you for the shifting cultural tides ahead.

There will also be a Q&A session moderated by TRA's Head of Strategy, Carl Sarney.

Fill out the form on the right to sign up for the webinar.

About the speakers

Colleen Ryan

Partner at TRA

Colleen has a curious and strategic mindset fueled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science, and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

Carl Sarney

Head of Strategy at TRA

Carl has 20 years of insight industry experience. He is specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness. His research work has taken him to just about every town in New Zealand to speak with people from all walks of life. He's also conducted qualitative research in eight more countries while based in London for two years and spent seven years as an ad agency planner before joining TRA in 2018.