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March 22, 2023

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Kiwi Codes Webinar

Published

Mar 22, 2023

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Behaviour change

Brand & creative

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Cultural insight

Summary

Watch TRA's latest research on the Kiwi Codes with TRA's Carl Sarney and Colleen Ryan.

The Kiwi Codes are evolving.

Every year, we revisit them to ensure that we're truly understanding New Zealand's cultural DNA. While culture and society shift around us, the codes remain a constant – what it means to be a Kiwi doesn't change, but how we embody being Kiwi does.

In this webinar, TRA's Colleen Ryan shares the latest research on Kiwi Codes, how they have evolved, and what this means for brands and marketers.

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Published

March 22, 2023

Contributed by

No items found.

Tagged with

Behaviour change

Brand & creative

Customer experience

Cultural insight

Summary

Watch TRA's latest research on the Kiwi Codes with TRA's Carl Sarney and Colleen Ryan.

ABOUT THE AUTHORs

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.