Insights | The Research Agency

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

Coming soon

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

Featured

Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

In the mood for more

In the mood for more

In the mood for more

To be someone's favourite, know how to get their attention

To be someone's favourite, know how to get their attention

To be someone's favourite, know how to get their attention

Customer experience

The Uncommon Series: CX Fundamentals

The Uncommon Series: CX Fundamentals

The Uncommon Series: CX Fundamentals

Behaviour change

Moments that matter: How to show up

Moments that matter: How to show up

Moments that matter: How to show up

'Man Up' to 'Soft Wins': How sportswear brands are finally reading the room

'Man Up' to 'Soft Wins': How sportswear brands are finally reading the room

'Man Up' to 'Soft Wins': How sportswear brands are finally reading the room

Customer experience

The myth of ‘surprise and delight’: Why brands shouldn’t try too hard

The myth of ‘surprise and delight’: Why brands shouldn’t try too hard

The myth of ‘surprise and delight’: Why brands shouldn’t try too hard

Watch on demand: EMOTION

Watch on demand: EMOTION

Watch on demand: EMOTION

Physical retail media environments need to learn from market traders

Physical retail media environments need to learn from market traders

Physical retail media environments need to learn from market traders

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.