Matt Watkinson and Colleen Ryan discuss how brands and organisations can create trust with the people they serve

Matt Watkinson, a leading expert in customer experience (CX), has penned two insightful books, "The Ten Principles Behind Great Customer Experiences" and "The Grid: The Master Model Behind Business Success". As co-founder and CEO of design agency Methodical, he provides valuable insights into how businesses can bridge the gap between their actions and customer expectations.

In this livestream recording, TRA Partner, Colleen Ryan sits down with Matt to discuss the importance of trust in customer relationships.

Short on time? Read the key takeaways here.