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Using emotion to build effective comms

We are living in a disrupted media age. But while the technology and platforms we use to communicate with people have changed, how we communicate follows the same rules that it always has. 

Amber Coulter shares why communications need to drive an emotional response in people, and the two distinct communications styles that exist for brands in a new media age.

Amber Coulter
Partner at TRA

New problems need new solutions.

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