← Return to Insights
Published
July 16, 2018
Tagged with
Brand & creative
Customer experience
Behaviour change
Cultural insight
Innovation
Get access
Using emotion to build effective comms

We are living in a disrupted media age. But while the technology and platforms we use to communicate with people have changed, how we communicate follows the same rules that it always has.

Amber Coulter shares why communications need to drive an emotional response in people, and the two distinct communications styles that exist for brands in a new media age.

Complete the form to get access
Published
July 16, 2018
Contributed by
Tagged with
Behaviour change
Brand & creative
Customer experience
Cultural insight
Innovation
Summary
Amber Coulter
Partner
Amber has 20+ years experience in market research and consultancy work. She has worked as qualitative researcher at Rosenblatt (UK), Hall & Partners (UK), Colmar Brunton (NZ).
Contact author →
More on CULTURAL INSIGHT
More on BRAND & CREATIVE
More on CUSTOMER EXPERIENCE
More on BEHAVIOUR CHANGE
More on Innovation