Insights | The Research Agency

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Behaviour change

Mood of the nation: How marketers can navigate uncertainty

October 11, 2022

Mood of the nation: How marketers can navigate uncertainty

Mood of the nation: How marketers can navigate uncertainty

TRA TV Takeaways: Brand Building and Future Demand

October 7, 2022

TRA TV Takeaways: Brand Building and Future Demand

TRA TV Takeaways: Brand Building and Future Demand

TRA TV: Building brand and future demand

October 6, 2022

TRA TV: Building brand and future demand

TRA TV: Building brand and future demand

Behaviour change

Are you secure online? CERT NZ can help

October 5, 2022

Are you secure online? CERT NZ can help

Are you secure online? CERT NZ can help

Essential Brand & Creative Metrics

September 23, 2022

Essential Brand & Creative Metrics

Essential Brand & Creative Metrics

Behaviour change

When social norms backfire

September 2, 2022

When social norms backfire

When social norms backfire

Design thinking in research is about more than just speed

September 2, 2022

Design thinking in research is about more than just speed

Design thinking in research is about more than just speed

How to create powerful organisational values

How to create powerful organisational values

How to create powerful organisational values

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.