TRA Presents: Play in Wellington

Through qualitative and quantitative research with over 2,000 Australians and New Zealanders, the research uncovered the expansive opportunity of play as a tool for deepening connections with audiences.

But things change, and so do people. That’s why we’re revisiting the data to uncover if – and how – attitudes have shifted in the months since.

Join us in Wellington for our first event of the year where Karin Glucina and Shaun Fitzgibbon, Joint Managing Partners, will present exclusive findings to help shape your brand and communication strategies for the year ahead. This will be followed by a Q&A session, where you’ll hear real-world examples of how play can engage the disengaged, tackle the taboo and spark behaviour change.

To register your interest in attending, complete the form below.

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ABOUT THE SPEAKERS

Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning.

Shaun Fitzgibbon, Managing Partner, TRA New Zealand is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people. Shaun has worked with companies around the world and across industries drawing on his skill set in marketing, business strategy, and data analytics with a common goal of using human insight to solve complex business problems.

With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.