Play: Insight, but make it cinematic

Some of our big brains conducted a major piece of research recently which looked at what playfulness and humour mean to people in 2024. It's called Play and we want to share it with you.

The thing is, we're a bunch of researchers. Not comedians. So, we want to share these insights with you in the only way we know how – a short presentation followed by a Q&A.

But we know how that sounds. So, on a Wednesday evening in November, we're inviting you to the cinema. There'll be popcorn, there'll be insights. Expect drama in the data.

Sure, it's a busy time of year, but it’s also the beginning of party season. So, we're making this event more informal, with plenty of time to eat, drink and connect with others in the industry.   

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ABOUT THE SPEAKERS

Terri Hall is an insights leader passionate about putting people at the heart of decision making, driving better experiences and commercial success. She believes in using multi-disciplinary approaches to uncover deep, inspiring insights that foster transformative change.

Ngaia Calder, Business Director at TRA Sydney, understands people. With a passion for uncovering what drives our choices – from what we buy to what we love (and what we avoid) – Ngaia brings a thoughtful approach to brand strategy. Connecting with people in their homes, online, and in everyday spaces, she helps teams understand their customers – bridging the gap between brands and the real lives they touch.