In this competitive climate, can you afford to ignore those who are set against you or is it worth trying to shift their perspective? TRA is hosting an event called Changing Minds to share how brands or organisations can help shift the perspectives of those who are set against them.
Changing Minds will take you through different behaviour change principles and explore targeted behaviour change strategies based on the reasons that people may be set against you in the first place.
All attendees of the event will walk away with practical tools and methods for gaining foresight, real-world examples of how organisations have successfully used this approach, and their own ‘cultural compass’ worksheet.