Changing Minds Melbourne

Join us in Melbourne for our first event of the year. In this interactive workshop, Colleen Ryan, Partner at TRA will share proven behaviour change principles to help you understand resistance, overcome barriers, and strengthen relationships. You’ll gain practical strategies to connect with even the toughest audiences and turn scepticism into engagement.

To register your interest, simply complete the form below

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ABOUT THE SPEAKERS

Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

Mark Hobart, Managing Partner, TRA Melbourne, has over 20 years senior insights, brand and innovation experience. He has worked with some of the world’s most recognisable technology, services and FMCG brands including Vodafone, Mastercard, Mars, L’Oreal, Shell, KraftHeinz, Fonterra, Skype, Orange, Samsung, Coca-Cola, and Kimberly-Clark.