Workshop
May 8, 2025
8 - 10am
The Gold Melting Room, The Mint, Museums of History NSW, 10 Macquarie Street, Sydney NSW 2000
Free
Workshop
May 8, 2025
8 - 10am
The Gold Melting Room, The Mint, Museums of History NSW, 10 Macquarie Street, Sydney NSW 2000
Free
And you’ll never truly ‘clock’ culture – that’s not the goal for brands.
Staying ahead isn’t about chasing an algorithm. It’s about digging deeper. Understanding the root drivers and anticipating what’s next to shape your brand’s future.
Join our cultural analysis workshop and learn how to cut through the noise.
We’ll teach you our proprietary and straightforward method for unpacking cultural shifts and their impact on your category, customers and brand. Rather than being swept up by what’s trending, we’ll show you how to understand the bigger picture and translate this into clear actions for your brand.
Led by our Head of Cultural Practice, Laura Mulcahy, and Business Director, Ngaia Calder, this workshop from industry leaders will give you the confidence to make smart, strategic decisions as well as the tools to shape your brand’s future instead of just responding to what’s happening in the moment.
Register below.