About TRA


Brands are defined by what they do – and TRA is no exception.

We are an insight agency intent on solving the complex problems organisations face today.

We put people at the heart of the organisations we work with through extensive use of research, analytics, strategy and culture. 




AFR BOSS Best Places to Work, 2022

AFR BOSS Most Innovative Companies Awards, Best Innovation Program 2021, 2020 & 2018

ESOMAR Research Effectiveness Awards, Gold 2018

Research Association Effectiveness Awards, winner Innovation Award 2016

Australian Financial Review, 5th Most Innovative Media and Marketing Company in Australasia

Research Association Effectiveness Awards 2016, winner Platinum - Social & Community

Australian Financial Review's 28th Most Innovative Company, 2018

IBM Kenexa Best Workplace Awards, Finalist 2015 & 2016

Westpac Auckland Business Awards Finalist, Employer of the Year 2017 & 2018

Research Association Effectiveness Awards 2016, winner Gold - Media & Advertising

Research Association Effectiveness Award 2014, Gold - Consumer Services

ESOMAR Award for Best Paper, Market Research Society NZ 2013 Conference

Research Association Effectiveness Awards 2014, winner Data Insight Visualisation Award

Research Association Effectiveness Awards 2014, Gold - Media and Advertising

AUT Business School 2016 Excellence in Business Support Awards, winner Business
$5M - $20M T/O category

Westpac Auckland Business Awards Finalist, Excellence in Innovation 2018

AUT Excellence in Business Support Awards 2014, winner Sales & Marketing

NZ Direct Marketing Awards, Nexus Bronze 2016

Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process.

Our approaches are diverse, but fundamentally we understand, on an empathic and intellectual level, how brands fit into people’s lives and how this can create change for our clients.

We’re defined by ambition, restlessness, resilience, unity, innovation, warmth and respect; for ourselves and for others. We don’t stand on ceremony and certainly don’t stand and wait for things to happen. We’re influential, in touch, intrepid and incomparable. And on a good day, we’re untouchable.