The
art
of
knowing
people

We are a trans-Tasman insight agency intent on solving the toughest problems organisations face today.

We work with people like

Air New Zealand

Breville

Spark

Hanes

Mondelez

ASB

Mars

Danone

The Warehouse Group

Coopers

Southern Cross

News Corp

EECA

Auckland Transport

Sky

Kathmandu

Learn more about us  →
What we do

Through the art of knowing people, we create change for our clients. We see what others don’t – the uncommon truths.

250%
Rise in SMEs wanting to start reducing emissions, EECA
30Y
High in memberships, Southern Cross
41%
Increase in cycling in Auckland, Auckland Transport
25%
Customer growth since 2019, Smartly
Why work with TRA  →
TRA Tracking logo

Brand tracking created by smart tech – and even smarter people 

Learn about Brand Tracking  →

INSIGHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Featured
Australia and New Zealand's Top 10 Favourite Ads June 2025
:
Australia and New Zealand's Top 10 Favourite Ads June 2025
Coming soon

Australia and New Zealand's Top 10 Favourite Ads June 2025

:
Australia and New Zealand's Top 10 Favourite Ads June 2025
Read now
MindSets: Traditional demographics are less relevant than they once were
:
Traditional demographics are less relevant than they once were
Coming soon

MindSets: Traditional demographics are less relevant than they once were

:
Traditional demographics are less relevant than they once were
Read now
Latest

AI: The search for uncommon truth

Read now

Easier than ever, riskier than it seems: the trap of personalisation

Read now
View all insights  →

TRA EVENTS

Webinar

ATTENTION, the webinar

August 14, 2025
1pm – 2pm (NZST) / 11am – 12pm (AEST)
Learn more
Workshop

When the price feels right: Where brand meets behaviour

August 21, 2025
8.00 am – 10.00am
Learn more
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© TRA 2024
TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.