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Why TRA?
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We are a trans-Tasman insight agency intent on solving the toughest problems organisations face today.
We work with people like

Air New Zealand

Breville

Spark

Hanes

Mondelez

ASB

Mars

Danone

The Warehouse Group

Coopers

Southern Cross

News Corp

EECA

Auckland Transport

Sky

Kathmandu

Learn more about us  →
What we do
Through the art of knowing people, we create change for our clients. We see what others don’t – the uncommon truths.
250%
Rise in SMEs wanting to start reducing emissions, EECA
30Y
High in memberships, Southern Cross
41%
Increase in cycling in Auckland, AT
25%
Customer growth since 2019, Smartly
Why work with TRA  →
TRA Tracking logo
Brand tracking created by smart tech – and even smarter people 
Learn about Brand Tracking  →
INSIGHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
Featured
Play
:
Too soon to be joyful? Introducing TRA 'Play'.
Coming soon
Play
:
Too soon to be joyful? Introducing TRA 'Play'.
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Kiwi Codes
:
What does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
:
What does it mean to be a Kiwi today?
Read now
Latest
In response to anti-ageing: A new trend impacting health and wellness marketing
Read now
Podcast: Liberate audiences from the mundane
Read now
View all insights  →
Big ideas, big solutions. That’s the beating heart of TRA Labs, a venture studio like no other.
Learn about our venture studio  →
TRA EVENTS
Presentation and panel
Play: Liberate yourself from the mundane
November 13, 2024
5:00pm - 7:00pm GMT+12
Learn more
Presentation
Play: Insight, but make it cinematic
November 20, 2024
4:30pm GMT+12
Learn more
Presentation, drinks and nibbles
Play: Nothing says 'playful' like a presentation
November 21, 2024
5:00pm - 7:30pm GMT +12
Learn more
GET FRAME
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New Zealand

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Britomart, Auckland 1010

+64 9 377 8129Email us here
Melbourne

The Commons,
54 Wellington St,
Collingwood VIC 3066

+61 406 482 715Email us here
Sydney

The Commons,
285A Crown St,
Surry Hills NSW 2010

+61 405 604 226Email us here
© TRA 2024
TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.