The
Art
of
Knowing
People
We are a trans-Tasman insight agency intent on solving the toughest problems organisations face today.
We work with people like

Air New Zealand

Breville

Spark

Hanes

Mondelez

ASB

Mars

Danone

The Warehouse Group

Coopers

Southern Cross

News Corp

EECA

Auckland Transport

Sky

Kathmandu

Learn more about us  →
What we do
Through the art of knowing people, we create change for our clients. We see what others don’t – the uncommon truths.
250%
Rise in SMEs wanting to start reducing emissions, EECA
30Y
High in memberships, Southern Cross
41%
Increase in cycling in Auckland, AT
25%
Customer growth since 2019, Smartly
Why work with TRA  →
TRA Tracking logo
Brand tracking created by smart tech – and even smarter people 
Learn about Brand Tracking  →
INSIGHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
Featured
Play
:
Too soon to be joyful? Introducing TRA 'Play'.
Coming soon
Play
:
Too soon to be joyful? Introducing TRA 'Play'.
Read now
Kiwi Codes
:
What does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
:
What does it mean to be a Kiwi today?
Read now
View all insights  →
Big ideas, big solutions. That’s the beating heart of TRA Labs, a venture studio like no other.
Learn about our venture studio  →
GET FRAME