The

art

of

knowing

people

We are a trans-Tasman insight agency intent on solving the toughest problems organisations face today.

We work with people like

Air New Zealand

Breville

Spark

Hanes

Mondelez

ASB

Mars

Danone

The Warehouse Group

Coopers

Southern Cross

News Corp

EECA

Auckland Transport

Sky

Kathmandu

Learn more about us →

What we do

Through the art of knowing people, we create change for our clients. We see what others don’t – the uncommon truths.

250%

Rise in SMEs wanting to start reducing emissions, EECA

30Y

High in memberships, Southern Cross

41%

Increase in cycling in Auckland, Auckland Transport

25%

Customer growth since 2019, Smartly

Why work with TRA →

Brand tracking created by smart tech – and even smarter people

Learn about Brand Tracking →

INSIGHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Featured

Favourite Ads

:

Australia and New Zealand's Top 10 Favourite Ads June 2025

Coming soon

Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

Out of Reach

:

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Latest

We don’t own, we opt in

Podcast: The move to Trade Me Property

View all insights →

Big ideas, big solutions. That’s the beating heart of TRA Labs, a venture studio like no other.

Learn about our venture studio →

TRA EVENTS

Workshop

Are we nearly there yet? Brisbane

July 24, 2025

7:30am - 9:30am

Webinar

ATTENTION, the webinar

August 14, 2025

1pm – 2pm (NZST) / 11am – 12pm (AEDT)

Workshop

When the price feels right: Where brand meets behaviour

August 21, 2025

8.00 am – 10.00am

GET FRAME

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.