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Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured

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Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

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Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

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Featured

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Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Read now →

Featured

Coming soon

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

Coming soon

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

Read now →

Featured

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Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Read now →

Featured

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Connection

A major study exploring how people connect to brands

Coming soon

Connection

Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.

May 25, 2025

Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.

Progress: To innovate in uncertainty, find more meaning

May 22, 2025

Progress: To innovate in uncertainty, find more meaning

Podcast: Are we nearly there yet?

May 12, 2025

Podcast: Are we nearly there yet?

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Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Connection

A major study exploring how people connect to brands

Why progress today isn’t political, it’s personal

Why progress today isn’t political, it’s personal

We’re all chasing goals – but what makes them stick?

We’re all chasing goals – but what makes them stick?

Want to build trust with AI? Make customers feel in control

Want to build trust with AI? Make customers feel in control

Progress: Turning theory into practise

Progress: Turning theory into practise

Why ‘everyday’ is the new milestone in customer experience

Why ‘everyday’ is the new milestone in customer experience

Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.

Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.

Progress: To innovate in uncertainty, find more meaning

Progress: To innovate in uncertainty, find more meaning

Podcast: Are we nearly there yet?

Podcast: Are we nearly there yet?