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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

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Featured
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Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

Read now  →
Featured
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Coming soon

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

Read now  →
Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

Read now  →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon

Connection

A major study exploring how people connect to brands

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Behaviour change
Article

We’re all chasing goals – but what makes them stick?

June 22, 2025

We’re all chasing goals – but what makes them stick?

We’re all chasing goals – but what makes them stick?
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Customer experience
Article

Want to build trust with AI? Make customers feel in control

June 16, 2025

Want to build trust with AI? Make customers feel in control

Want to build trust with AI? Make customers feel in control
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Customer experience
Article

Progress: Turning theory into practise

June 16, 2025

Progress: Turning theory into practise

Progress: Turning theory into practise
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Customer experience
Article

Why ‘everyday’ is the new milestone in customer experience

May 26, 2025

Why ‘everyday’ is the new milestone in customer experience

Why ‘everyday’ is the new milestone in customer experience
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Culture
Article

Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.

May 25, 2025

Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.

Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.
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Brand
Article

Progress: To innovate in uncertainty, find more meaning

May 22, 2025

Progress: To innovate in uncertainty, find more meaning

Progress: To innovate in uncertainty, find more meaning
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Brand
Article

Podcast: Are we nearly there yet?

May 12, 2025

Podcast: Are we nearly there yet?

Podcast: Are we nearly there yet?
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Brand
Article

In the mood for more? New approaches to measuring emotion

May 8, 2025

In the mood for more? New approaches to measuring emotion

In the mood for more? New approaches to measuring emotion
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