Our vision is to develop a repeatable process for creating SaaS companies.

Meet the TRA Labs Board, who are supporting us to achieve this.

Big ideas, big solutions. That’s the beating heart of TRA Labs, a venture studio like no other.

Launched in 2016, TRA Labs partners with Australia and New Zealand’s most ambitious founders to develop world-class res-tech start-ups.

Our Advisory Board brings together industry leaders in the research-tech space to support our strategy and evolving venture portfolio goals. As a team, we're focused on turning our understanding of human behaviour into amazing digital solutions on a global scale.

The minds behind
our mission

 Connon Bray, TRA

Connon Bray
Founder, TRA Labs

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Connon Bray
Founder, TRA Labs

Connon focuses on the successful commercialisation of TRA Labs initiatives as one of its co-founders. He is also one of the Executive Directors at TRA.

Connon brings to the table more than 20 years of experience in insight leadership and innovation across New Zealand, the United Kingdom, and North America. 

He is currently involved with Labs ventures Zavy and Tracksuit as Chair and Director, respectively.

 Antony Ede, TRA

Antony Ede
Founder, TRA Labs

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Antony Ede
Founder, TRA Labs

Antony leads the technical development of TRA Labs initiatives as one of the co-founders. He is also one of the Executive Directors at TRA.

An expert in the field of data science and analytics, Antony has more than 15 years experience, including leading Dunnhumby’s innovation function in Europe.

He is currently involved with Labs ventures Zavy and Tracksuit as Director and Chair, respectively.

 Aaron Ward, Ask Nicely

Aaron Ward
Board Member, TRA Labs
Founder & CEO, Ask Nicely

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Aaron Ward
Founder & CEO, Ask Nicely

Aaron Ward (Ngāti Maru) is based in Portland, Oregon and leads Ask Nicely's commercial and growth strategies. He is the Founder and CEO of the business. 

He has a wealth of experience in the research-tech space, scaling, and capital decision making.

 Hema Patel, Medtech

Hema Patel
Board Member, TRA Labs
GM Payments, Medtech

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Hema Patel
GM Payments, Medtech

Hema Patel was previously the CEO of Lightbox, leading them to both commercial growth and a successful exit. She is currently the GM of Payments at Medtech.

She has extensive experience in leadership and counsilting across Spark Ventures, NTT, and ERoad.

 Levi Allan, Xero

Levi Allan
Board Member, TRA Labs
EGM of Product, Xero

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Levi Allan
EGM of Product, Xero

Levi is currently the Executive General Manager of Product at Xero.

He's had over 20 years of working in fin-tech around the world, and brings to TRA LAbs his significant leadership experience and expertise in product-led growth.

 Mike Hanna, NZTE

Mike Hanna
Board Member, TRA Labs
Senior Investment Manager, Red Bird

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Mike Hanna
Senior Investment Manager, Red Bird

Mike Hanna has more than two decades of experience in the international investment industry. He is currently the Senior Investment Manager at Red Bird.

Mike is skilled and networked in the ecosystems of venture capital, angel networks, private equity and investment banking.

Want to innovate with us?

Get in touch to learn more about TRA Labs and how you could be part of our next innovation.

Email us

Let’s Talk

  • New Zealand
    +64 9 377 8129

    Visit:

    Level 4, Quay Building
    
106-108 Quay Street, Britomart
    Auckland 1010

  • Sydney
    +61 405 604 226

    Visit:

    The Commons,
    285A Crown St, Surry Hills
    NSW 2010

  • Melbourne
    +61 406 482 715

    Visit:

    The Commons
    54 Wellington St, Collingwood
    VIC 3066

Work with us:

We’re always looking for like-minded, curious, talented people to join us.