From the bookshelf of TRA

Recommended reading

We’re seekers of truth and we look wherever we need to. These are the favourite books on our bookshelf, the ones we find ourselves returning to time and again.

  • A Master Class in Brand Planning

    Stephen King

  • Contagious: Why Things Catch On

    Jonah Berger

  • Cultural Strategy

    Holt & Cameron

  • Decoded: The Science Behind Why We Buy

    Phil Barden

  • Emotions Revealed

    Paul Ekman

  • Herd: How to Change Mass Behaviour by Harnessing Our True Nature

    Mark Earls

  • How Brands Become Icons

    Douglas B. Holt

  • How Brands Grow

    Byron Sharp

  • How Customers Think

    Gerald Zaltman

  • I'll Have What She's Having

    Bentley, Earls & O'Brien

  • Neuro-branding: Future Proof Brand Strategy

    Dr Peter Steidl

  • Nudge

    Thaler & Sunstein

  • On Purpose

    Smith & Milligan

  • Paid Attention: Innovative Advertising for a Digital World

    Faris Yacob

  • Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Dan Ariely

  • Sapiens: A Brief History of Humankind

    Yuval Noah Harari

  • Seducing the Subconscious

    Robert Heath

  • Testing to Destruction

    Alan Hedges

  • The Business of Choice

    Matthew Willcox

  • The Insights Revolution: Questioning Everything

    Andrew Grenville

  • The Long and Short of It

    IPA Report

  • The Ten Principles Behind Great Customer Experience

    Matt Watkinson

  • The Wisdom of Crowds

    James Surowiecki

  • Thinking Fast and Slow

    Daniel Kahneman