New Zealand
Level 4 Quay Building
106-108 Quay Street
Britomart
Auckland 1010
Our Manifesto
Manifesto
A modern guide to how insight grows business
Labs
TRA Labs is our in-house innovation accelerator that develops data-driven AI solutions for complex business problems.
Zavy provides brands with a strategic view of their performance across social and digital media, and gives direction to optimise social activity.
Tracksuit is an ‘always on’ brand tracking dashboard giving marketing teams a simple approach to tracking brand health, built by TRA in partnership with Previously Unavailable.
Paydar levels the playing field for retail and hospitality businesses, providing the power of AI and data-driven decision making for the price of a monthly power bill. Paydar gives businesses absolute clarity on their performance against their competitors, and the direct actions they require to grow.
www.paydar.ai
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Currently Reading
Bookmarks
Contents
Journal
From the bookshelf of TRA
We’re seekers of truth and we look wherever we need to. These are the favourite books on our bookshelf, the ones we find ourselves returning to time and again.
A Master Class in Brand Planning
Contagious: Why Things Catch On
Cultural Strategy
Decoded: The Science Behind Why We Buy
Emotions Revealed
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
How Brands Become Icons
How Brands Grow
How Customers Think
I'll Have What She's Having
Neuro-branding: Future Proof Brand Strategy
Nudge
On Purpose
Paid Attention: Innovative Advertising for a Digital World
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Sapiens: A Brief History of Humankind
Seducing the Subconscious
Testing to Destruction
The Business of Choice
The Insights Revolution: Questioning Everything
The Long and Short of It
The Ten Principles Behind Great Customer Experience
The Wisdom of Crowds
Thinking Fast and Slow