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A modern guide to how insight grows business
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TRA Labs is our in-house innovation accelerator that develops data-driven AI solutions for complex business problems.
Paydar levels the playing field for retail and hospitality businesses, providing the power of AI and data-driven decision making for the price of a monthly power bill. Paydar gives businesses absolute clarity on their performance against their competitors, and the direct actions they require to grow.
Zavy provides brands with a strategic view of their performance across social and digital media, and gives direction to optimise social activity.
Tracksuit is an ‘always on’ brand tracking dashboard giving marketing teams a simple approach to tracking brand health, built by TRA in partnership with Previously Unavailable.
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From the bookshelf of TRA
A Master Class in Brand Planning
Contagious: Why Things Catch On
Decoded: The Science Behind Why We Buy
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
How Brands Become Icons
How Brands Grow
How Customers Think
I'll Have What She's Having
Neuro-branding: Future Proof Brand Strategy
Paid Attention: Innovative Advertising for a Digital World
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Sapiens: A Brief History of Humankind
Seducing the Subconscious
Testing to Destruction
The Business of Choice
The Insights Revolution: Questioning Everything
The Long and Short of It
The Ten Principles Behind Great Customer Experience
The Wisdom of Crowds
Thinking Fast and Slow