A discussion with our new Cultural Strategy Director, Laura Mulcahy, about how interpreting and predicting cultural signals can be leveraged by your brand.
"In difficult times, fashion is always outrageous." — Elsa Schiaparelli
Though the fashion industry has been dismissed as superficial, when analysed closely it can give important learnings into cultural shifts that will impact other industries.
Foresight is a crucial component of brand direction; being able to predict the ebb and flow of culture is key to understand how brands can best meet the needs of consumers.
Join TRA’s new Cultural Strategy Director, Laura Mulcahy, for a discussion on how foresight shaped her experience at Nike and how cultural signals from industries like fashion can be utilised by brands across all markets to stay ahead of their competition.
Where: TRA Auckland, 106-108 Quay Street, Auckland Central 1010
When: 7 December 2022, 7:45am-9:00am
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