Marketing insights, analytics and frameworks to help you know your customers and grow your brand.
We know people, and we share what we know. Join over 2000 subscribers to TRA's monthly deep dive into topics critical to your organisation's success. Learn about brand and communications, research, strategy, data analytics, culture, human behaviour and everything in between.
About Knowledge Hub
We have a lot to say, and most of the time it’s about pretty interesting stuff. Like how organisations can use cultural acumen to stay relevant with their customers, or how they can break down silos to become more customer-centric, or providing a look into the minds and lives of people new to Australia or New Zealand.
There’s no point in keeping our smarts locked away. Our Knowledge Hub newsletter and website shares our thinking, frameworks and tools that will prepare you to make significant change in your business. Who knows, it may even help you spot an area for improvement in your business – which is where we can help.
TRA is an insight agency
We use intelligent analysis to put people at the heart of the organisations we work with.
We make extensive use of marketing research, data analytics, information design, strategy and culture to identify opportunities for businesses to grow. But the distinguishing feature of our work is our knowledge of human behaviour.
Our approaches are diverse, but fundamentally we understand how brands fit into people’s lives and how this can drive growth for our clients.
We’ve been recognised for our business and the work that we do in the Australian Financial Review Most Innovative Companies Awards, ESOMAR Research Effectiveness Awards and the Research Association Effectiveness Awards.