The mood of the nation is uncertainty. TRA's Guiding Stars are here to help.
While there isn’t a lot that marketers can do about the big social, economic and environmental shifts that impact the state of the nation - there is lot we can do to show that we understand the mood of the nation and how consumers are feeling right now.
It's important to get this right. Misjudging the public mood can be very costly.
That's why TRA has created a creative worksheet to help you:
- Understand how uncertainty can trigger fight, flight or freeze
- Learn how to redirect these instincts towards feelings of comfort, confidence and control
- Inspire a sense of stability and certainty in your brand that acts as a salve to uncertain times.
Complete the form on this page to receive an email with our navigating uncertainty worksheet.
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