Webinar Details
Human Centric CX Webinar
Great CX is more than customer centric. It's human centric.
If you’re in the business of serving people, then a holistic customer experience that goes beyond good service is key. It’s more than good UX. It’s about their wider journey and higher-order needs – not a touch point map.
In this 25-minute, pre-recorded webinar, TRA Partner Colleen Ryan will introduce you to core principles of customer experience. She shares insights drawn from our research and work with some of New Zealand and Australia's largest services providers.
The Human Centric CX webinar covers:
- Ease – it’s more than removing friction
- Effort – not just how much, but whose
- Reward – emotional payback
- Employee experience – does employee experience = customer experience?
Complete the form on the right for instant access to the webinar recording.
Speakers
Colleen Ryan
Partner at TRA
Colleen has a curious and strategic mindset fueled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science, and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.