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The four levels of consciousness

Scientific developments have amplified our understanding of human development and we now know why people behave and make decisions the way they do.

This has major implications in we communicate with people and the role that brands play in people's decision making process.

Within this body of knowledge, Colleen Ryan shares the three core tenets of behavioural economics that TRA focuses on: levels of consciousness, emotion and context. 

Colleen Ryan
Partner at TRA
Colleen has a curious and strategic mindset fueled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science, and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

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