Brands are intangible. They exist in people's minds, as images, perceptions, memories and emotions.
Because brands exist in people’s minds, marketers need to measure brand so we can ‘see’ what’s being built.
Without that visibility, you’ll miss opportunities to create important connections that influence demand for your products.
If you're developing a brand building strategy or reporting on marketing success, transforming the intangible - a brand - into concrete metrics is a significant challenge.
That's why TRA has created a guide to help you:
- Understand essential brand and creative metrics
- Use these to help create and support a strong brand presence
- Leverage these metrics to prove the impact of your marketing (both on your consumer and your business)
Complete the form on this page to download the guide.
Want more regular brand and creative insights?
TRA has been tracking what people think of brands for 15 years, and with hundreds of thousands of surveys behind us, we have accumulated knowledge of brand associations across industries, geographies and brand life stages.
This is what we mean by ‘we know people’. We understand how brands make people feel, and how that influences their decision making.
Now, we've launched our Brand & Creative Edge newsletter - a regular update on our latest thinking in the brand and creative space. Subscribe when you download the guide.