When you’re working at speed on marketing that matters, you need the weight of evidence behind you.
Evidence can be found anywhere, but how do you view it with a critical eye, and how do you ensure that human biases don't derail your thinking? In this free webinar, led by TRA partners Karin Glucina and Shaun Fitzgibbon, you'll learn:
- How to choose the best marketing model for your organisation
- How to start building your marketing evidence base
- How to understand and counter biases in your thinking
- How to achieve consilience
With an evidence base to support your efforts, you’ll have a better chance of creating marketing that drives authentic conversations, enrols your wider team, and achieves organisational goals.