TRA is an insight agency. We make extensive use of research, data analytics, information design, strategy and culture to identify opportunities for businesses to grow. Mainframe is a collection of our thinking, frameworks and tools that will prepare you to make a significant change in your business. Who knows, it may even help you spot an area for improvement in your business – which is where we can help.

We use intelligent analysis to put people at the heart of the organisations we work with.

Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process. We make extensive use of research, data analytics, information design, strategy and culture to identify opportunities for businesses to grow. But the distinguishing feature of our work is our knowledge of human behaviour.

Our approaches are diverse, but fundamentally we understand, on an empathic and intellectual level, how brands fit into people’s lives and how this can drive growth for our clients.

We’re based in Britomart, Auckland, Melbourne, Victoria and Sydney, NSW.

We’d love for you to give us a call, or better yet, pop by for a visit.