New Zealand
Level 4, Quay Building
106-108 Quay Street, Britomart
Auckland 1010
Our Manifesto
Manifesto
A modern guide to how insight grows business
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“New Zealand and Australia can lead the world in tech - if we dream big and act fast.
The TRA Labs team have a built a clever model to harness both and win. ”
—Aaron Ward,
TRA Labs Board Member and Founder & CEO, Ask Nicely
Big ideas, big solutions. That’s the beating heart of TRA Labs, a venture studio like no other.
Launched in 2016, TRA Labs partners with Australia and New Zealand’s most ambitious founders to develop world-class res-tech start-ups.
At TRA, we know people. And with over 15 years of experience, we also know the complex problems that brands and marketers face in reaching and delivering to people. We equip founders with TRA’s industry knowledge of these challenges, alongside insights, technical expertise and operating capabilities, empowering them to do what they do best - scale and grow solutions.
An ‘always on’ brand tracking dashboard, Tracksuit is a proven success story born out of TRA Labs. Combining best-in-class market research and industry-leading tech, there is huge opportunity for start-ups to apply Tracksuit's business model to other areas.
Providing brands with a strategic view of their performance across social and digital media, TRA Labs created Zavy to help marketers build, track and optimise social activity.
Get in touch to learn more about TRA Labs and how you could be part of our next innovation.
Let’s Talk
New Zealand
+64 9 377 8129
Visit:
Level 4, Quay Building
106-108 Quay Street, Britomart
Auckland 1010
Sydney
+61 405 604 226
Visit:
The Commons,
285A Crown St, Surry Hills
NSW 2010
Melbourne
+61 406 482 715
Visit:
The Commons
54 Wellington St, Collingwood
VIC 3066