Big ideas, big solutions. That’s the beating heart of TRA Labs, a venture studio like no other.

Launched in 2016, TRA Labs partners with Australia and New Zealand’s most ambitious founders to develop world-class res-tech start-ups.

At TRA, we know people. And with over 15 years of experience, we also know the complex problems that brands and marketers face in reaching and delivering to people. We equip founders with TRA’s industry knowledge of these challenges, alongside insights, technical expertise and operating capabilities, empowering them to do what they do best - scale and grow solutions.

You may have heard of us

Tracksuit

An ‘always on’ brand tracking dashboard, Tracksuit is a proven success story born out of TRA Labs. Combining best-in-class market research and industry-leading tech, there is huge opportunity for start-ups to apply Tracksuit's business model to other areas.

www.gotracksuit.com

Zavy

Providing brands with a strategic view of their performance across social and digital media, TRA Labs created Zavy to help marketers build, track and optimise social activity.

www.zavy.co