Content Marketing Manager


Design and Marketing

Full Time

If you’re a skilled content marketer with experience in bringing insights to life and a keen interest in understanding what makes people tick, we’d love to hear from you.

About TRA & TRA Business Group

TRA Business Group is made up of Trans-Tasman insights agency, TRA; social media insight platform, Zavy; and brand health tracking platform, Tracksuit. We combine our understanding of human behaviour with intelligent data capability to navigate uncertainty, answer the big questions, and enable organisations to make better decisions.

We are looking for a Content Marketing Manager to own and drive TRA Business Group’s inbound marketing and content strategies, ultimately to help grow TRA, Zavy and Tracksuit’s awareness and salience with target audiences.

About the role

A new and exciting role, the Content Marketing Manager is the driving force behind our content strategy and our efforts to engage audiences in what we do across multiple channels.

You will own content calendars and be responsible for delivering content on a regular cadence, writing, editing, and commissioning content such as blogs, case studies, newsletters, webinars, and op-eds.

Working across brands and audiences, you’ll be able to switch up tone of voice and style with ease and identify when messaging is off-code or needs adjustment.

With an editor’s eye and a drive for innovation you will take our content to the next level.

About you

We are looking for someone with:

  • 4+ years’ experience as copywriter, journalist or in other similar roles
  • Working experience in inbound marketing strategy planning
  • A strong understanding of storytelling
  • A great understanding of SEO
  • Exceptional writing, copywriting and editing skills
  • The ability to juggle and prioritise workloads and time pressures 
  • Insatiable curiosity and an interest in learning about new things  
  • Great interpersonal skills who communicates well and connects easily with others 
  • Great cultural literacy and understands what makes people tick 
  • Some knowledge of the advertising/marketing or market research world would be advantage 

Why work here

Do the best work of your life, alongside some of the greatest thinkers you’ll encounter in your career.

We are an agency challenging the status quo and influencing decisions. We are a curious, creative, and multi-disciplinary team committed to delivering amazing work built on values of collaboration, creativity, and clarity.

At TRA, you’ll be immersed in an environment where you’ll be surrounded by innovators and collaborators. You’ll be given the opportunity to tackle complex and challenging client problems equipped with training and support. You’ll be given a voice to shape the direction and thinking of TRA and how the wider world uses human understanding to create better outcomes for all.

Why work with us?

A commitment to focused learning, with two hours set aside each week for TRA Academy, means you will be able to continually expand your knowledge, skills, and thinking. Combined with outstanding on-the-job learning experiences, you will have the support to take your career to the next level.

Our flexible working policy, TRA Flex, gives you the freedom to choose when and where you work.

In fact, we were the only dedicated market research agency to be recognised across the prestigious AFR BOSS Best Places to Work awards system – placing 3rd in the Media and Marketing category in this years’ AFR BOSS Best Places to Work Australasia list.

And of course, the competitive salary package underpins the experience.

We value diversity in all its forms

We welcome applications from people of all backgrounds. We know from research that female or non-binary applicants don’t always apply for roles they don’t feel 100% qualified for, so we encourage anyone who is interested to get in touch. Focus on the bullet points that match your experience, not the ones that don’t. Our job posting is the starting point for a conversation, and we’re always excited to hear from people who are interested in working with us.

Contact us

We want to hear from the storytellers, the curators, and the collaborative.

If you’re a skilled and organised copywriter or journalist with experience bringing insights to life and a keen interest in understanding what makes people tick, we’d love to hear from you. Apply now!

You like TRA Group, But this isn't for you

We are always on the lookout for talented people to join the team, so if this isn’t the right role for you, explore our other listings or slide into our DMs to find out what is on offer.

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