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We embrace and expand curious, creative minds to challenge the status quo and shape decisions that will improve peoples’ lives.
We help organisations serve people better, whether it’s through products, services, communications or experiences. We do this by putting people at the heart of an organisation’s decision making.
We see things others don’t. We blend together a diverse range of expertise to provide a unique perspective and solve our client’s problems. And in turn, foster success for organisations.
- Runner Up, Professional Services, AFR BOSS Best Places to Work, 2023
- 3rd, Media and Marketing, AFR BOSS Best Places to Work, 2022

We are a diverse group of thinkers, intent on solving the complex and challenging problems our clients are facing.
We are planners, cultural strategists, innovation specialists, researchers, data scientists, pragmatists, marketers, technical specialists, behavioural scientists and creatives, but above all else, we are people.
The magic lies in our unique perspectives.
You have the freedom to take ownership of your career at TRA. We develop the capabilities of our people and provide the opportunity to expand your horizon.
Through the TRA Academy learning and development programme, you'll commit two hours a week to focused learning. Whether that’s global best practice for quantitative or qualitative analysis or data analytics, cultural foresight, behavioural science, strategic thinking, marketing models or influencing with impact.
- On-the-job opportunities
- Focused weekly training on your craft
- Events and conferences
- Internal knowledge sharing
- Mentoring from industry leaders
- Localising global best practice
- Powerful frameworks and models
What we believe in:
We build relationships based on openness, support, empathy and respect. Connecting people, ideas and action is what we thrive on.
We embrace ambiguity and push boundaries. The opportunities to think and create are endless.
We convert complexity into elegant simplicity. We are clear about the path we are taking and deliberate in our journey.
We share our knowledge, skills and thinking. Continuous learning powers us forward.
We believe in flexibility: at TRA, how you work, where you work, and when you work is in your hands.