We are a market research and insights agency helping organisations in Australia and New Zealand solve their toughest problems.
We work with people like
Air New Zealand
Breville
Spark
Hanes
Mondelez
ASB
Mars
Danone
The Warehouse Group
Coopers
Southern Cross
News Corp
EECA
Auckland Transport
Sky
Kathmandu
What we do
Through the art of knowing people, we turn research and insight into meaningful change for our clients. We see what others don’t – the uncommon truths.
250%
Rise in SMEs wanting to start reducing emissions, EECA
30Y
High in memberships, Southern Cross
41%
Increase in cycling in Auckland, Auckland Transport
25%
Customer growth since 2019, Smartly
Brand tracking created by smart tech – and even smarter people
INSIGHTS
Explore our thinking and research across behaviour change, brand, culture, customer experience, innovation and communications.
Featured
Rituals
:
A major study exploring what rituals mean to people, and how brands earn a role within them in 202
Coming soon
Rituals
A major study exploring what rituals mean to people, and how brands earn a role within them in 202
Read now
The future we want
:
Uncover how people think and feel about the future, and what this means for brands
Coming soon
The future we want
Uncover how people think and feel about the future, and what this means for brands
Read now
Latest
Big ideas, big solutions. That’s the beating heart of TRA Labs, a venture studio like no other.
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